Neither Here Nor There...

“We’ve all heard the proverbs, heard the philosophers, heard our grandparents warning us about wasted time, heard damn poets urging us to seize the day. Still sometimes, we have to see for ourselves. We have to make our own mistakes. We have to learn our own lessons. We have to sweep today’s possibility under tomorrow’s rug until we can’t anymore. Until we finally understand for ourselves what Benjamin Franklin really meant. That knowing is better than wondering, that waking is better than sleeping, and even the biggest failure, even the worst, beat the hell out of never trying.”

Posts tagged design

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Good packaging is crucial when it comes to selling a product. Sure, the old saying might be “don’t judge a book by its cover,” but lets face it, we all do it. We are almost always more likely to buy the chocolate bar in the gorgeous and well thought out packaging over the bland run-of-the-mill wrapper. We’re visual creatures, and manufacturers know that. They want the best and most eye catching product out there, because in today’s day and age there are hundreds of versions of any given thing. If you want to own the one that sells, you have to appeal to the customers’ need for visual stimulus. 

The Mast Brothers Chocolate, and Sheffield & Sons Beef are perfect examples of companies that know just how important good packaging is. The intricate and feminine florals on the chocolate bars and the bright vibrant colors on the spices draw the eye in immediately. Sheffield & Sons takes it a step further by introducing a unique and creative way of packaging their product. The container itself is enough to get the product noticed. 

Humans are visual creatures. Give us something pretty, and we’ll eat it up. In this case, literally. 

Filed under chocolate design design blog packaging floral food